HAPPY HOUR ATLAS
Bar Goto
Photo: Google Maps

Happy Hour

Bar Goto

Lower East Side · Japanese cocktail bar

GOOGLE★ 4.6717YELP★ 4.3300TRIPADVISOR★ 4.821Google: higher than 53% of venues in New York City

The happy hour

Drinks

  • Martini — $12
  • Junmai vodka soda — $12

Food

  • Nori chips — $5

Tue–Sun 5–6pm: happy-hour drink specials on signature cocktails including the Sakura Martini (sake, gin, maraschino, cherry blossom), the $12 martini (gin or vodka, pickled shallot), and select highballs; bar snacks (nori chips, miso wings, okonomiyaki) at full price. Walk-in only.

Deal last verified 2026-10-08. Confirmed on the venue’s own website.

The space

Photos: Google Maps

The vibe

2× James Beard Award Outstanding Bar Program Semifinalist; 2× Tales of the Cocktail Spirited Award Finalist (Best US Cocktail Bar); World's 50 Best Bars (51–100 tier); Esquire Best Bars in America. Founded by Kenta Goto, formerly of Pegu Club. The most decorated cocktail bar on the LES by any credible metric, and its one-hour daily happy hour is the neighborhood's tightest window to drink at this caliber for under $15.

  • Wheelchair-accessible entrance
  • Cozy
  • Hip
  • Upscale
  • Known for cocktails
  • Outdoor seating

Is that score good?

Almost everywhere scores 4–5 stars, so each site's score is shown against every venue in the Atlas rated on that site — here in New York City, and across the US. The gold bar is this spot.

GOOGLE ★ 4.6 717 ratings ↗
In New York City 222 rated venues Above median

Rated higher than 53% · tied with 20% · lower than 26% of the others · median ★ 4.5

Across the US 2,042 rated venues Above median

Rated higher than 56% · tied with 21% · lower than 23% of the others · median ★ 4.5

YELP ★ 4.3 300 reviews ↗
In New York City 219 rated venues Above median

Rated higher than 62% · tied with 13% · lower than 24% of the others · median ★ 4.2

Across the US 1,993 rated venues Above median

Rated higher than 64% · tied with 11% · lower than 24% of the others · median ★ 4.1

TRIPADVISOR ★ 4.8 21 reviews ↗
In New York City 162 rated venues Top quarter

Rated higher than 88% · tied with 4% · lower than 9% of the others · median ★ 4.3

Across the US 1,653 rated venues Top 10%

Rated higher than 92% · tied with 2% · lower than 6% of the others · median ★ 4.3

Each bar counts venues at that rating (0.1-star steps), lowest on the left; the curve starts at the lowest score anyone has. Ratings captured October 7, 2026.

Getting there

245 Eldridge St, New York, NY 10002

More in Lower East Side